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Packaging Tomorrow: Trends & Cases

Join us in creating tomorrow’s sustainable packaging today. Discover carefully curated reference cases, trends and insights that will help you increase packaging performance, build a more sustainable brand, and keep up to date with the latest industry movements.

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Highlighted Insights

In fashion: E-commerce packaging made of paper

In recent years, European packaging manufacturer Bong has seen a growing demand for paper packaging. Consumers pay attention to sustainability...
Article Consumer & Luxury 2 min

An ocean of possibilities

The art of making an impressive box for fine champagne, whisky or other luxury drinks is a complex business. You need to combine ultimate...
Study Consumer & Luxury 4 min

In killing techlash, COVID enlivened MarTech

The rise of marketing technology acceptance. Someone once said the Internet sounds like a carnival barker endlessly shouting, “Could I interest...
Publishing & printing
Article Food & Beverages 3 min

Sustainable Packaging - Oatly Case

Here is how BoxLab engineers helped Oatly reduce the carbon footprint of their secondary packaging. What Oatly was after, to begin with, was to...
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A new story page

Lorem ipsum pergialis avoidi fremine.

ALB-GOLD - Soul food packed in paper

ALB-GOLD Pasta in Billerud Axello®ZAP Paper  -  An awarded concept    A number of factors; paper from sustainable forestry, low emission...
Article Food & Beverages

Developing high-impact direct mail

Perception is reality for impactful direct mail. Experienced marketers know that direct mail works. But saying the right things to the right...
Publishing & printing

Direct mail trends in 2022: A deeper dive.

This article offers an in-depth look at the key direct mail trends to expect in 2022. It’s especially good news for marketers that recognize the...
Publishing & printing

Direct mail trends in 2022: The highlights.

Business trends are a result of shifts in attitudes, values, technologies and the economic landscape that collectively drive enterprise-level...
Publishing & printing

Gen Z and millennials are critical to marketers

The eldest members of Gen Z consumers – born from 1997-2021 – turn 25 this year. As for Millennials (Gen Y) – born 1981-1996 – the oldest turns...
Publishing & printing

Print has a proven pedigree with luxury brands

For the lucrative luxury market, the idea that print is out of fashion has never felt more outdated. Jo Stedman, Creative Director for an agency...
Publishing & printing

Interactive print breaks through the noise

Making the buying experience more engaging. Print is a gateway. A highly relevant and effective way to reach people, sell them and steer them...
Publishing & printing

In killing techlash, COVID enlivened MarTech

The rise of marketing technology acceptance. Someone once said the Internet sounds like a carnival barker endlessly shouting, “Could I interest...
Publishing & printing

Catalogs are more vital than ever.

They reach millions. They sell billions. Nothing succeeds like a great idea. Especially one whose marketing prowess for reach and revenue has...
Publishing & printing

Metallic Inks - test

Metallic inks: Unusual, eye-catching, simple.

Metallic inks have been around a long time but have not lost their luster for adding impact to printed communications.
Publishing & printing

Foil stamping: Next-Level Your Impression.

This is a time-tested finishing technique for stamping a positive perception of your brand on the minds of your market.
Publishing & printing

Embossing: See and feel the third dimension.

Embossing—and its sister, debossing—adds physical depth and dimension to the printed page for attention-getting impact.
Publishing & printing

Ed #7 Retouching

Ed™ knows how to fake it. Ed wants to show you things as they aren’t. Yet are. Ever since Adobe® Photoshop® first appeared in 1990, photographs...
Publishing & printing

Ed #6 Embossing and Foil Stamping

Ed™ knows finishing. Ed says to finish it off. For graphic designers, printers, and their clients, winning eyeballs of readers and viewers is...
Publishing & printing

Ed #5 Enhancing Color

Ed™ says you need enhancements. No one is ever satisfied these days, including designers, printers and their clients. Four-color printing, the...
Publishing & printing

Ed #4 Protective Coverings

Ed™ says you need protection. It’s a cruel world for print publications. They come off-press in pristine condition, but soon face sharp edges...
Publishing & printing

Ed #3 Stochastic and Conventional

Will Ed™ go stochastic? Ed is looking at stochastic printing processes—and how they compare to conventional halftone printing. Thanks to recent...
Publishing & printing

Ed #2 Quadtones

Ed™ knows quadtones. Ed isn’t just anyone. Ed is a reference, a guru, a guide to making your ideas work—on press, on paper. To help you explore...
Publishing & printing

Ed #12 Standards

Ed™ knows standards. You’ve always been able to count on Ed. Now you can count with him too. Whether it’s laying out a brochure, putting together...

Ed #14 Getting Personal

Ed™ knows how to get personal. Marketing has become a conversation, and print is still vital to reaching key audiences to have that conversation.
Publishing & printing

Ed #1 Metallics

Ed knows metallics. Ed is a continuing education series by Billerud. Ed is dedicated to delivering technical wisdom to a broad range of...
Publishing & printing

Ed #9 Understanding Ink

Ed™ knows ink. Where would we be without it? In a much less educated, entertained, and colorful place. Much of what we know about the world...
Publishing & printing

What if packaging could make a difference

Procter & Gamble (P&G) is well-known, with its portfolio of iconic brands, as one of the world’s leading companies for consumer goods.When a...
Article Consumer & Luxury

Ed #8 Digital Variables

Ed™ knows digital. Ed has something for you. Just you. Digital technology is changing the face of printing faster, easier to produce and more...
Publishing & printing

In fashion: E-commerce packaging made of paper

In recent years, European packaging manufacturer Bong has seen a growing demand for paper packaging. Consumers pay attention to sustainability...
Article Consumer & Luxury 2 min

In fashion: E-commerce packaging made of paper

In recent years, European packaging manufacturer Bong has seen a growing demand for paper packaging. Consumers pay attention to sustainability...
Article Consumer & Luxury 2 min

In fashion: E-commerce packaging made of paper

In recent years, European packaging manufacturer Bong has seen a growing demand for paper packaging. Consumers pay attention to sustainability...
Article Consumer & Luxury 2 min

In fashion: E-commerce packaging made of paper

In recent years, European packaging manufacturer Bong has seen a growing demand for paper packaging. Consumers pay attention to sustainability...
Article Consumer & Luxury 2 min

Billerud collaborates with Arttek Solutions to replace plastic straws in India

Manufacturer of sustainable paper straws, Arttek Solutions in Bengaluru India, under the Arttek Enviro brand, is dedicated to the exciting task...
Article Food & Beverages 1 min

Billerud collaborates with Arttek Solutions to replace plastic straws in India

Manufacturer of sustainable paper straws, Arttek Solutions in Bengaluru India, under the Arttek Enviro brand, is dedicated to the exciting task...
Article Food & Beverages 1 min

Billerud collaborates with Arttek Solutions to replace plastic straws in India

Manufacturer of sustainable paper straws, Arttek Solutions in Bengaluru India, under the Arttek Enviro brand, is dedicated to the exciting task...
Article Food & Beverages 1 min

Billerud collaborates with Arttek Solutions to replace plastic straws in India

Manufacturer of sustainable paper straws, Arttek Solutions in Bengaluru India, under the Arttek Enviro brand, is dedicated to the exciting task...
Article Food & Beverages 1 min

Billerud collaborates with Arttek Solutions to replace plastic straws in India(2)

Manufacturer of sustainable paper straws, Arttek Solutions in Bengaluru India, under the Arttek Enviro brand, is dedicated to the exciting task...
Article Food & Beverages 1 min

Billerud collaborates with Arttek Solutions to replace plastic straws in India

Manufacturer of sustainable paper straws, Arttek Solutions in Bengaluru India, under the Arttek Enviro brand, is dedicated to the exciting task...
Article Food & Beverages 1 min

Billerud collaborates with Arttek Solutions to replace plastic straws in India

Manufacturer of sustainable paper straws, Arttek Solutions in Bengaluru India, under the Arttek Enviro brand, is dedicated to the exciting task...
Article Food & Beverages 1 min

Billerud collaborates with Arttek Solutions to replace plastic straws in India

Manufacturer of sustainable paper straws, Arttek Solutions in Bengaluru India, under the Arttek Enviro brand, is dedicated to the exciting task...
Article Food & Beverages 1 min

Sustainable Packaging - Oatly Case

Here is how BoxLab engineers helped Oatly reduce the carbon footprint of their secondary packaging. What Oatly was after, to begin with, was to...
Article Food & Beverages 3 min

Online retailers show keen interest in sustainable packaging

E-commerce has grown tremendously during the covid-19 pandemic. Even online sales of traditional brick-and-mortar companies are now projected to...
Study Consumer & Luxury

Providing the perfect pulp for Paboco’s paper bottle project

To make a paper bottle the world has never imagined you need an outstanding raw material that make it possible. Together with innovation expert...
Infographic Consumer & Luxury

An ocean of possibilities!

The art of making an impressive box for fine champagne, whisky or other luxury drinks is a complex business. You need to combine ultimate...
Study Consumer & Luxury 4 min

Precious impressions

Your packaging is an important part of the brand experience. When you realize this, you can use the packaging to your advantage to add value to...
Video Consumer & Luxury

An evolution in packaging

Sustainability has become a factor that determines what the consumer selects – or rejects. It makes good business sense to optimize...
Article Consumer & Luxury

Wolf Nudeln - A choice for the future

Together with machine producer Syntegon Technology, BillerudKorsnäs has developed an alternative to packaging pasta in plastic bags.
Article Food & Beverages

Calico Jack – a retailer with sustainability high on the agenda

Calico Jack is one of the leading fashion retailers in the Netherlands. Besides their physical store, their e-commerce business is getting more...
Survey Consumer & Luxury

Cartonboard replaces plastic at construction sites

CrownBoard Craft™ is probably the strongest cartonboard in the world, made of 100% primary Nordic wood fibres and engineered in multiple layers.
Article Industrial

Big results in small print runs

Digital printing gives you high quality print, slashed lead-times and high cost efficiency in limited print runs. Different digital technologies...
White paper Consumer & Luxury

WHAT IF the most sustainable packaging is the one that disappears?

D-Sack® is the first plastic free cement sack that fully disintegrates and becomes part of the building material. When placed in the mixer, it...
Webcast Industrial

Build the world. Protect your health.

Concrete is the backbone of our world and has in one form or another been used to build civilizations for over 2700 years. But it has not always...
Checklist Industrial

D-Sack. Small change. Big difference

Changing cement packaging is something that would normally go unnoticed. But if the new packaging is D-Sack® – the cement sack that disappears in...

What if recycling was easier?

BillerudKorsnäs recently joined forces with innovative company recycl3R who have developed a digital solution to increase recycling and to make...

Now online retail can offer easy returns

Online retail packaging is more important than ever. Consumers demand great user experience, sustainability and easy returns. Strong Xpression...

What if responsible packaging gave the oceans a chance to breathe?

Late 2018 the Tara Pacific Expedition returned to France after nearly three years of examining the biodiversity of coral reefs and their...

A strong gift protected by Pure White

More than 327-year-old Dutch distillery of the Nolet family decided to take further steps in sustainability by making gift packs consisting of...

What if change starts with paper packaging?

At Billerud we believe that nature is something to be marvelled at. From the crystal-clear waters of the glaciers of Sulitelma in northern Sweden...

WHAT IF a paper bag could change the world?

Plastic packaging accounts for half of plastic waste globally. 91% of the 9 million tonnes of plastic ever produced in the world has not been...

Follow the progress

Follow the gigantic construction project, step by step, from January 2017 to May 2019. More than 1,000 subcontractors have been involved in the...
Test (VÖ) Industrial 5 min

The perfect location

Located in the midst of responsibly managed forests, you will find the most advanced board machine in the world, built to produce climate-smart...
Publishing & printing

Envisioning the fully operational plant

On December 12th 2016, BillerudKorsnäs' Board of Directors took a decision on the largest future initiative in the history of the company, and...

The rational B2B buyer – and other myths

There is a persistent myth about the rational B2B buyer. But modern psychology and market insights reveal that emotional wins over rational – and...
Industrial

Good food deserves good packaging

Atria’s new chicken cold cuts under the Lönneberga brand are packaged on FibreForm trays. The material and packaging expertise is supplied by...
Food & Beverages

How important is whiskey packaging

Mattias Klasson, an avid whisky collector, shows his extensive collection and we find out why packaging is so important.

Ready for funky functionality

The functionality of your packaging can be a deal breaker in terms of brand loyalty. Want to learn why?

Giving consumers what they want

You’ve got to know people’s opinions, to change their behaviours. Learn more about consumer views on packaging sustainability.

Sustainable solutions for cities and packaging

What are cities doing to become more sustainable and how can packaging be a part of the solution? We visit Copenhagen to find out.

The impact of sustainability

What does it take for your packaging to be more sustainable? Find out as we unbox sustainable packaging.

Unboxing luxury packaging

Why is unboxing so important for packaging? Get insights and inspiration as we unbox luxury packaging.
Consumer & Luxury

Your brand displayed

Your brand displayed - living a second life, in stores and at home. Today, if the packaging of a product is highly functional, beautifully...
Consumer & Luxury

Let's not forget the millennials

Are you paying attention to the millennials? We find out what these influential consumers think about packaging sustainability.

Unique collaboration takes important steps towards commercial battery made of paper

BillerudKorsnäs is working with Uppsala University to make energy storage in packaging materials and paper a reality.

Proven to be cool

Rushing to the train, grabbing a cup of coffee – and not quite getting a grip because it is too hot. We’ve all been there. In the past the...
Food & Beverages

The strength to make more from less

Packaging matters. For the consumer, for the environment and, most of all, for your brand. So, how do you turn packaging into a competitive edge?

Create brand loyalty through touch

Creating strong ties with your customers takes time. But there is an unknown shortcut. Learn all about how tactile packaging can increase trust...

Use touch to make memories

Remember your mother’s calming hand when you fell and grazed your knee? Brands can create lasting memories in the same way – through the tactile...
Food & Beverages

What if packaging could just disappear?

At Billerud we firmly believe that packaging can be part of the solution to environmental challenges. That is why we are delighted to be able to...
Industrial

Packaging inspired by nature

Nature undisturbed is a perfectly balanced system. So what better inspiration to have when designing sustainable packaging? Just like the peel on...

Huge opportunity for Helpful Brands to gain market shares

Brand owners that clearly empowers consumers to act more sustainable are in high demand among global consumers. The Billerud Consumer Panel...

WHAT IF the future is in your hands?

At Billerud we strive to make a difference for people and the planet. But we can’t make it on our own. To challenge conventional packaging for a...

The smooth way to pack the goodies

New brand identity. New visual expression. New sustainability strategy. And of course, new packaging for the company’s best-selling product: the...

With a taste for really strong packaging

For the launch of M&S Curry Kit, the demands on the packaging were many. Consumer appeal and high visual impact. Good exposure of the contents of...

The right look and feel for premium desserts

Booths is an English premium chain of supermarkets. They have been in business since 1847 and are mentioned with awe in listings of the World’s...

Five ways to boost online sales with packaging

In today’s e-commerce, the standard form of packaging seems to be “quick, cheap and ugly”. Sure it can get the job done, and in general it’s...
Consumer & Luxury

Out of touch with your customer?

Get in touch with FibreForm®Emotional sensations build strong memories. And the more you engage your senses, the stronger the impact. The sense...

What if beauty packaging can make the world a better place?

Beauty product consumers in 16 megacities are convinced – packaging isn’t a problem-maker; it can be a problem-solver. Even a hero. A new...
Consumer & Luxury

Add paper for better crops

Every year more than a million tonnes of plastic film are used all over the world for mulching – to protect crops and give better yields – with...

A worthwhile challenge

Urbanization changes the lifestyle and consumption patterns of people. All over the world, communities are growing larger due to urbanization...

Trends that shape Future Business Perspectives

Challenge conventional packaging – trends that shape Future Business Perspectives: In the BillerudKorsnäs trend report we present six...

Packaging is the hero in the battle against food waste

Why throw away food and be forced to buy more? To battle food waste, we need to change behaviors. The winning concept in Pack Challenge 16 is...
Food & Beverages

Nothing should last forever neither should packaging

Four billion tonnes of waste are produced in the world every year and plastic particles can be found in all our oceans. How will that impact the...
Video

Stretching the boundaries of packaging

How is the industry innovating and what positive impact is this having on the world around us? Mikael Ankerfors takes time out from his schedule...

Targeting plastic waste in our oceans

Beyond Plastic Med, a two-day conference in Monaco earlier this spring, raised important questions concerning  plastic waste in our oceans.

Keeping us safe - the invisible role of packaging

The role of packaging for direct food contact is more important than ever. Quality fresh food deserves quality material without compromise.
Food & Beverages

The essential role of packaging

Innovative packaging not only protects the food it carries, but can be instrumental in preserving the environment and solving the food waste...

Challenge your eco-footprint

Sadly, a good amount of the things we throw away aren’t naturally compostable, and should never be treated as such. In fact, many of them take...

Packaging is the hero - find out why

Did you know that on a global scale nearly half of all commercially grown fruits and vegetables are wasted each year? With better packaging we...

Sharing Moments

Gift box for confectionery, converted and printed on Billerud Artisan 270 gsm. The clever and interesting design of the open/close function adds...

Shape inspired by nature

Consumer packaging for perfume, converted and printed on Billerud White 270 gsm. A lightweight pack with a clean, fresh appearance. Billerud...
Consumer & Luxury

New improved printing surface and strong shelf impact

Upgraded printing surface properties have brought BillerudKorsnäs Carry to the level of white/white board grades in terms of visual appeal, shelf...

Silk and Smooth – An enhanced brand experience

The silky, light-coated surface of BillerudKorsnäs Artisan is pleasant to the touch, adding an appealing dimension to the brand experience.

Style and Shape

Blister-dispensation medical packaging, made of BillerudKorsnäs White 220 gsm, demonstrating the design possibilities offered by a really strong...
Medical & Hygiene

New strength and stability

The white prototypes are used for demonstrating design possibilities, material properties in a real-life context and convertability. Because...

Make your package sing

Think beyond everything that is sensible, practical and rational. Just think visual impact and eye candy, qualities that fascinate and inspire...

Packaging that tells a good story

New techniques for unfolding your brand. Even a small package can carry all brand communication you could possibly wish for. Your packaging can...

Endurance challenge - are paper bags tough enough?

Compostable paper bags are a clear solution to today’s litter problem. Yet plastic bags remain a popular choice. This is because many believe...

Curing parental "wrap rage" one toy at a time

We’ve all been there. A son, daughter, niece or nephew opens a birthday present and suddenly something odd happens. The joy of getting a new toy...

The science of strength: an evolution in packaging

Corrugated board was an innovation already when it first appeared on the market. We now offer an evolution – the world’s strongest and most...

QuickFill Clean® - breathe naturally

QuickFill Clean is the latest innovation in the cement industry allowing cement manufacturers that use woven polypropylene (WPP) sacks to...
Article Industrial

Red numbers - how we can all save juicy tomatoes

We can all do our bit to reduce food waste on planet earth.What’s going on and how can we all make a difference.

Communicating through packaging

At design bureau NINE, which is part of the Billerud group, packaging is taken very seriously. Even if the contents are the big star, it’s the...

The future of sugar and flour packaging

We’re always looking for new ways to challenge conventional methods of packaging dry goods. This is why we asked NINE to study the market, and...

Only the strong survive. The secret to fresh kiwi fruit

Kiwi fruits must travel far to reach the majority of their export markets. But despite this, supply chain-related waste is low and business is...

Giving traditional food a modern flavour

What happens when two innovative food lovers get together and repackage a traditional German delicacy? Well the whole thing gets a modern flavour.

The first sealed paper packaging

Conventional packaging for dry foods such as flour and sugar has several benefits – and several environmental drawbacks. Plastic bags are leakage...
Food & Beverages

Creativity is childs play

The natural, simple things in life often bring the most pleasure, something children know. Now you can unlock their imagination with...
Food & Beverages

Can paper carrier bags take the weight? No sweat

The environmental benefits of using single-use plastic bags are being questioned all over Europe and the world. But can paper carrier bags...

Value for premium brands

Is a conventional packaging solution good enough for you? Or you may be looking for enhanced consumer appeal, more cost-effective converting...

Holcim – Lighter Construction

Holcim was using a 2-ply 90+90g/m2 construction for their 50kg cement sack market.

Fiorini - Paper into fashion

A combination of creativity, aesthetic sensitivity and excellence has enabled Italy’s Fiorini International Group to establish itself as a...

Packaging success on the other side of the world

New Zealand could not be any further away from Scandinavia. It is home to a thriving kiwi industry led by Zespri International Limited.

Lieferando-Food contact packaging without compromise

Quality, care and attention-to-detail are major factors when delivering fresh produce directly into the hands of consumers, making the role of...
White paper

Billerud Flute delivers more savings than expected

A BillerudKorsnäs customer in Spain discovered this after having a Technical seminar. They were convinced to evaluate Billerud Flute® of a lower...
Article Industrial

Empire - Effective Cinema Promotion

Snacks have become a natural part of seeing a film and cinemas are attractive advertising locations for brands to be seen in. Besides easy...

Breezer wrapped in a winning strategy

Smurfit Kappa UK is pushing the boundaries of corrugated packaging, earning itself an array of prestigious industry awards.

It’s not only the unique product – it’s the people, too

The Smurfit Kappa companies in Sweden comprise every single link in the packaging value chain. Smurfit Kappa in Nybro use BillerudKorsnäs Design...

Taoasis – Fragrances the natural way

Natural fragrance. That’s the promise of Taoasis, and they have chosen Billerud Artisan to package the promise.

Frizle – New approach to an old favorite

When two food lovers got together with a packaging designer, a converter and cartonboard from BillerudKorsnäs, the result was a clever new way of...
Food & Beverages

MAM - The product is the star

Producers of baby bottles and soothers are subject to extra-stringent requirements regarding the packaging used for these products.

L’Occitane – Natural H&B á la Provence

You immediately recognise a perfect match when you see it. Billerudkorsnäs White and l’Occitane look like twin spirits: together they make a...

The global wine business - Success is surely in the Bag? ... and in the Box

Can nothing stop the popularity of bag-in-box wines? Having gained acceptance from wine purists, major wine growers and the traditional buying...

Jacquart – Modern mosaic

As a relatively recent entrant to the ranks of grand champagne houses, Champagne Jacquart brings a modern touch to this venerable art. Its new...

A breath of fresh air

BillerudKorsnäs White cartonboard is behind an award-winning packaging solution for dispensing premium mints.

Nivea-The perfect match

Nivea is just one of the companies that Dutch packaging firm, Schut Packaging, has wooed through its creative use of BillerudKorsnäs White.
Medical & Hygiene

Isso - Challenging confectionery traditions

Men generally don’t give confectionery gifts to other men. Especially just before heading out to a football game or a night on the town together.

The secrets behind the Bunches success?

Flowers for quick and easy distribution became a huge success with no marketing other than its innovative packaging.
Life is like a box of chocolates

You never know what you're gonna get.

Our renewable packaging materials for chocolate and confectionary includes premium cartonboard for superior customer experience and papers for sustainable bags and wraps. All materials are made from primary fibres, sustainably managed resources and are fully recyclable in regular paper recycling. Paper production is already 97% fossil free and by 2030, all integrated mills should be entirely fossil free.

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